Delivery Trends in India
People are increasingly ordering food and other stuff online over the last few years. Reasons for the same include growing urbanization and tech-savvy people. According to Grand View Research, the value of the Indian online grocery market alone was USD 2.9 billion in 2020. But comparatively, the value of the online food market outnumbers the grocery market. As estimated by Expert Market Research, a reputed Business research and business intelligence company, in 2022 alone, Indian online food delivery market size was around USD 7.4 billion. However, the food and grocery market is expected to grow significantly going forward. So, as we continue to embrace digitisation, the delivery service is also bound to surge. Because both are dependent on one and another.
Latest Delivery Trends
In recent years, we have witnessed an unprecedented pandemic called Covid-19. To curb this deadly virus, people were not allowed to move outside, and they couldn't visit traditional shops. So, the delivery service system thrived unprecedentedly in pandemic. People knew about the delivery system before the pandemic too. But the trend flourished more during the pandemic. During the pandemic, people found that ordering products online is pocket-friendly and comfortable. Therefore, online delivery became a trend during and after the pandemic.
These are some of the factors that accelerated the delivery trends in India.
Third-party Delivery System
Third-party delivery service is a process by which delivery partners tie up with businesses. These partners deliver the products to their customers. We can say that the third-party delivery system has revolutionised the goods’ delivery on a large scale. Before this concept was introduced, only big businesses were able to deliver goods to customers. But now, even small businesses can use the third-party delivery service to reach customers. Handover is one of the popular third-party delivery systems available in India. It offers businesses reliable, low-cost, timely and scalable delivery services.
Increase in Grocery and Food Apps
Everyday food and grocery apps are being developed to offer convenience to customers. And it’s a fact that everyone wants convenience. So, customers look to order products through apps and soon online delivery becomes a trend. Sometimes, customers even get discounts on buying products through apps. So, we can say that apps play a significant role in ensuring adoption of delivery services by customers.
Growth in Food and Grocery Subscription
The concept of subscriptions in food and grocery deliveries are a new phenomenon. But it has plenty of offers and bonuses to give its users, making them apply for more subscriptions. Subsequently, users order the goods that help the delivery service to thrive.
Hyperlocal Delivery System
Hyperlocal food delivery came into light during Covid-19, when people mobilisation was completely restricted. So meeting the people's needs, several third-party delivery companies came forward and delivered goods to customers in local areas. And this is how hyperlocal delivery services came into existence.
Comments
Post a Comment